Air
Drama by Ben Affleck (Argo) about the revolution that unconventional Nike manager Sonny Vaccaro unleashed by persuading Michael Jordan to launch the Air Jordan brand.
Ben Affleck returns to the directing chair for a star-studded true story about the game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenomenon who would become the greatest of all time.
Affleck’s film does not tell the story of Jordan's rise to basketball stardom directly but instead focuses on the iconic athletic shoe. AIR stars Matt Damon as Sonny Vaccaro – the aspiring sports executive guru whose claim to fame was signing a young Michael Jordan to his historic contract at Nike. Consequently, Nike went from a joke in the industry into one of the biggest sports accessory brands in the world.